INSIDE innovation

FRESH FACTORY

The company aims to create an online exchange space for fresh food products. The platform will be connecting suppliers with verified and trusted customers. Nowadays, the fairs are still the main place of communication and meetings in this industry branch. The lack of verification of the parties ' transactions generates a need for a secure trading space, where logistics support can be provided on request, according to the regulation of the destination country. At the moment a similar platform offering a service is not available on the market. No platform is offering the security of transactions, the quality of the purchased goods, and a layout in the producers ' local language. The project is innovative since it aims to be an all-encompassing platform for fresh fruits and vegetables, available for all the countries worldwide. The platform ' s project is unique because it aims to make up for the lack of universal regulations in the case of complaints about agricultural products.